the CPM issue

Every once and a while … no make that all the time in the Podcast World, the people who really know the power of Podcasting say things to the effect of “Don’t sell in CPM”; some go on to say you should think in eCPM, or effective CPM, but don’t sell ads for your shows in CPM (cost per thousand).

Today on one of the blogs I following using my RSS Reader, I found a great post talking about the major issue about CPM, especially when talking about Podcasting. He linked to two things, an article that explains CPM and how it is designed for mass markets where only a small percentage of the consumers are potential customers, and this video below:

The idea of Cost-Per-Target (CPT) is a much better mindset and a term more people will use over the coming months and years.