the CPM issue
May 26, 2007
Every once and a while … no make that all the time in the Podcast World, the people who really know the power of Podcasting say things to the effect of “Don’t sell in CPM”; some go on to say you should think in eCPM, or effective CPM, but don’t sell ads for your shows in CPM (cost per thousand).
Today on one of the blogs I following using my RSS Reader, I found a great post talking about the major issue about CPM, especially when talking about Podcasting. He linked to two things, an article that explains CPM and how it is designed for mass markets where only a small percentage of the consumers are potential customers, and this video below:
The idea of Cost-Per-Target (CPT) is a much better mindset and a term more people will use over the coming months and years.
Podcast Quick Links
November 17, 2006
This is a list of the links that were shared at the TRPA Conference in the Podcasting & RSS Session presented on November 16th, 2006. Additional information might be added in the future, send us a request or comments using the contact form on our about page.
- Podcatchers - Programs that automatically download shows you have subscribed to
- Places to find shows
- Podcast Alley
- Podcast.net
- Yahoo Podcast Directory
- Google “Podcast” and a subject
- Consuming the media
- Portable MP3 player
- Burn to CD
- Portable Media Player
- Computer
- Tivo & other device hooked to your TV
- Places to learn
- Companies that are podcasting
- RSS Readers
- Services & Products - if you plan on using any of these, please send us a note.
- TalkShoe - Used for recording & hosting Audio podcasts
- Libsyn - Used for hosting media and not having to worry about bandwidth bills
- FeedBurner - Used to keep stats and bandwidth bills down