About Ecuadent Foundation

[youtube]http://www.youtube.com/watch?v=71bcKJZT1-o[/youtube]

We had a hand in producing this.

the CPM issue

Every once and a while … no make that all the time in the Podcast World, the people who really know the power of Podcasting say things to the effect of “Don’t sell in CPM”; some go on to say you should think in eCPM, or effective CPM, but don’t sell ads for your shows in CPM (cost per thousand).

Today on one of the blogs I following using my RSS Reader, I found a great post talking about the major issue about CPM, especially when talking about Podcasting. He linked to two things, an article that explains CPM and how it is designed for mass markets where only a small percentage of the consumers are potential customers, and this video below:

The idea of Cost-Per-Target (CPT) is a much better mindset and a term more people will use over the coming months and years.

Past couple months

These past couple months have been very busy and interesting. Several projects are almost to the point of being released, but not now. Most of the company time has been spent doing consulting work.

Today an article in the Manchester Times should be released about Jonathan Nation.

Rehab Update

Still working on redoing a lot of the look, feel, and content here.

This fish based theme is has some nice features and we are seeing if we can modify it to a point we like. Thanks for your input using the contact form.

Rehabbing

At this point we are rehabbing this and several other company websites.

In addition to that, we are working with several clients to teach them about on demand technology options, solve problems, and manage some development projects.

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